Rio Grande do Norte is an excellent option for the development of the MICE segment (Meetings, Incentives, Congress and Exhibitions). With tourist equipment prepared to host small, medium and large events, the destination seeks to insert itself in this sector and attract meetings, incentives, conferences and fairs.
The state capital, Natal, has a vocation for holding large events, mainly due to the Natal Convention Center, which was recently renovated and is located next to the main hotels in the city, very well structured. In addition, the large airport has an efficient route network, the excellent location reduces logistics costs and lower locomotion.
The Arena das Dunas, built to host the 2014 World Cup games, is also an excellent option for holding events. With 114,063.92 square meters of total area and multifaceted structure, it is capable of handling events of various sizes.
It is also important to highlight the potential of hotels in the capital for the segment, especially with regard to small and medium events. The city has a modern structure and professionals with expertise to receive and organize actions.
Capital and countryside of the state can be inserted in the incentive tourism segment, with a focus on the development of products aimed at well-being. With the emergence of new services aimed to the corporate public, regions outside the capital can receive small and medium events, as a worldwide trend in the MICE segment.